Necessity Of Search Engine Optimization

What is SEO??
Do you know about SEO???
SEO is a process in which each site is designed, structured and optimized in the manner so that it is able to rank in the top of search engines for a keyword or key phrase. SEO is considered crucial aspect of getting good page rank. Though page rank also depends on certain other factors like the quality of the site and clean and concise coding but SEO still counts a lot in it.

To provide the most relevant results to their users various search engines had to make sure that their result pages shows up the most appropriate results and not the irrelevant pages designed with repeated keywords by novice webmasters. Search engines generally use programs commonly known as spiders. These programs crawl the links from pages and download a copy of findings from each page. So the main goal is to make the websites that provider useful information to readers as well as get easily crawled by the web spiders and search engine spiders and added properly to the database. Online marketers are often challenged by search engines to use more appropriate phrases and matches, create those relevant landing pages that assist in increasing conversion rates. They are required to provide the relevant title and descriptions as well as good content. On basis of these assumptions there are chances of getting high page ranks being rewarded to your site?

So what should be the proper way to boost your website online visibility and relevancy in various search engines? The first answer is providing the good content. It will generate the required targeted traffic through search engines and word of mouth. It will create good impact of your site positioning in the eyes of search engines. Second is to increase the back links. Having sound back links will enhance the market value of the website. For this you need to submit your site in relevant directories, submit articles, link building and perform all other measures of accumulating back links for your website.

Thus SEO is considered as one of the most important marketing mediums and it is necessary for the growth of your online business. In simple terms this is creating and promoting a site in a way that is comfortable for the people to locate. It should be organized in such a way that people are able to get the relevant information from your site and are able to take the appropriate decisions related to web promotion.

Rajeev Guglani writes Articles for SEO. He has vast exposure in Writing for Web Promotions. He is working for NDDW. For SEO Services India, SEO India and Search Engine Optimization visit www.nddw.com

Killer Search Engine Optimization Tips

Search engine optimization is a growing industry that allows enterprising webmasters to monetize traffic from their websites through increases in traffic and the sale of advertising or products to that traffic.

One particular search engine optimization strategy that increases the success of websites is the building of quality links. Now, links of all kinds are valuable as long as they don’t come from spam or other bad neighborhood areas of the Internet, but there are certain kinds of links that are worth the very most: gov and edu links.

In particular, links from trusted universities are an excellent source of trust and page rank because Google, Yahoo and MSN trust them immensely. If you think about it, you can understand why they’re so trusted; university pages publish scholarly articles and make advances in the sciences and literary criticism that need to be syndicated across the web because they have influences on the daily lives of hundreds of thousands of people.

As a result of this inherent trust, if you can get links on edu pages, your search engine optimization efforts are likely to yield more fruitful results. The Harvard Weblogs project is an example of a way to achieve edu links.

Harvard Law School hosts blogs online that can be run by students in Harvard Business School, Harvard Law School or Harvard College, so a fair number of people have access to exclusive edu link domains. Harvard is particularly effective for these links because the homepage of Harvard University has a page rank of 9, suggesting Google trusts the root domain to an extraordinary degree.

Weblogs are also great for search engine optimization because you can report on recent news that many people may not have heard of yet. This makes your content fresh and ensures that people will like reading it and thereby be more likely to link back to it on their own websites.

The more people that link back to your original article about breaking news, the more links Google and Yahoo will find for your website and the more they will trust it, instinctively. Really, any added content to your website that you figure out in advance that many people will like should be used to attempt to generate links for your site and increase its search engine optimization as a result.

If you have particularly great articles or information that you know other people would like and link back to, you should attempt to get your article promoted at social media sites like Delicious, Digg or StumpleUpon. You should also consider doing things like posting an amusing viral video on your website and publishing it on YouTube with a link back to your website.

Anything that allows for more and more people to see your content and link back to it, the better. Along these same lines, you should enlist the help of any friends you may have online to back you up when you submit your content to these websites, in the hope that they will help you make it to the front page and thereby gain an unbelievable amount of traffic.

Remember, for more websites, traffic plus a bit of creativity equals money, so have a plan to monetize that traffic you’re trying to build before you even build it. It’s best not to put adds up before it comes, but be ready to monetize it when you realize it’s gained enough traffic to be worth it.

http://blogs.law.harvard.edu/webnews - News http://blogs.law.harvard.edu/seocrimson - Search Engine Optimization

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization
Generate, analyze, and edit keywords
Optimize for the top 10 search engine rankings
Optimize the title, link texts, and other parts of the web page
Validate the HTML
View the site via a spider simulator

2. Page promotion
Submit your site to search engines and directories
Search for sites that might add a link to your site

3. Results tracking
Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting
Organize your links into multiple categories, subcategories, and “most popular links” lists
Store the links on your own server
Highlight newly added and featured links

Link management and tracking
Remove dead links temporarily via a dead link checker
Check whether or not reciprocal links at other sites exist
Rotate links automatically
Deny link submissions according to the criteria you set via a blacklist
View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors
Track your site’s position for your keywords in over 30 search engines
Report on the keyword weight and density of your site as well as of competitors’ sites
Suggest keywords that are relevant to each page
Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories
Check which pages at your site have been indexed by various search engines
Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

Keyword density and prominence
Their and headings
Their meta keywords
Whether their site is listed in the Yahoo directory
Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

Find thousands of possible link partners
Track details about pages with inbound links
Check whether or not reciprocal links at other sites exist
Indicate which of your pages search engines have indexed
Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website
Keyword density analyzer
Keyword selection tool
Reports on rankings for keywords, page names, and indexed page counts
Link partner finder

Search engines and directories
Engine-specific keyword research
Traffic checker for keywords
DMOZ category selector
Search engine submission tool
Search engine ranking monitor

Your competition
Keyword research summary
Link analysis of inbound links to competitors’ websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website
Keyword research
Website optimization
Inbound link tracking
WYSIWYG website editing and file uploading
Link checking
Website monitoring
Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition
URL submission to search engines
Search engine rank checking
Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines
Create search engine ranking reports
Monitor your site’s placement in search engine results

2. Research and choose keywords
Identify the most searched and least competitive keywords

3. Optimize your pages
Compare your pages to those of top-performing sites and specific competitors
Detect when your competitors’ pages have changed
Be alerted to changes that could affect your site rankings

4. Design and submit your pages
Use Page Builder and Upload Manager to design and maintain your site
Submit your site to search engines with the Submitter tool

5. Analyze your results
Track the correlation between search rankings and revenue
Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

Webmaster Guidelines
href=”http://www.google.com/webmasters/guidelines.html

Search Engine Optimizers
href=”http://www.google.com/webmasters/seo.html

If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.

Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization.

Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses.

Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time.

In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions.

Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC.

Author’s Profile:

Name: Bhupinder Singh

Occupation: working as webmaster for BSOLUTIONS, http://www.bsolutions.s5.com, and has worked for several international clients from UK,US,CANADA,and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques. Contact me: bhupinder@bsolutions.s5.com or bhupinder@seohawk.com

Learn English Online with the Englishlink Word of the Day Blog

Nassau, Bahamas (PRWEB) March 10, 2008 — Englishlink, your number one source for online English training, has just announced the launch of their newest addition to their English language community The Word of the Day Blog (http://www.englishlink.com/wotd/)! Englishlink provides English as a Second language students with online English lessons of the highest quality from the comfort of their own home or office. Englishlink focuses on developing English language skills though high-quality native-speaker teacher guided online instruction, inspiring a passion for languages, and uniting students with a sense of community. The addition of the Word of the Day blog to the Englishlink site provides students with a place to learn new vocabulary in the context in which it is used. Simple and clear definitions help students to understand how to use a new word, not simply memorize a definition. Lesley Rogan, Manager of Englishlink (http://www.englishlink.com/) remarked “Establishing an online learning community has been one of Englishlink’s primary goals, and the Word of the Day blog is sure to assist students in developing their language skills and offer a positive benefit to all those visiting our site.”

Englishlink’s ‘e-mail me the Word of the Day’ functionality gives ESL learners in all corners of the globe - including Saudi Arabia, Egypt, Vietnam and Russia - a daily hit of English, keeping students motivated and inspired. Learning or reviewing one new word a day adds up to 365 new words a year - that’s quite an accomplishment! The Word of the Day (http://www.englishlink.com/wotd/) is worth a visit!

About Drake Training Systems Limited

Drake Training Systems Limited (DTSL) delivers Englishlink, Internet-based English as a Second Language (http://www.englishlink.com/) training program. DTSL’s Englishlink delivers innovative and convenient online English training to anyone in the world with good broadband access. The program provides access to high quality, but affordable,online English classes (http://www.englishlink.com/) delivered by native-speaker ‘video’ teachers.

Video Blogging Made Easy — Professional Video Blog WordPress Theme Makes Inserting Videos on a Blog As Easy As 1-2-3

Guaranteed To Take Your Site a Whole New Level, The Video Blog Dream Theme is a Premium WordPress Theme Designed Exclusively For Video Bloggers. Tuesday, March 18th, 2008 will mark a truly historic moment in the history of video blogging. Beginning at 1pm on this day, Ben Cope, The Internet Genius, will release the Video Blog Dream Theme, a premium WordPress theme designed exclusively for video bloggers.

Among the thousands of WordPress themes currently available, there is no other premium theme designed specifically for video bloggers. Ben Cope, WordPress expert and creator of the new Video Blog Dream Theme recently shared this insight: “The Video Blog Dream Theme is poised to radically transform the video blogging market and revolutionize the way blog owners add video to their sites and present their videos on the Internet.”

With the rise of video on the Internet, never before has it been more important for website owners to capture the attention of their site visitors, and the Video Blog Dream Theme makes this possible with its sleek, professional, “Web 2.0″ design, which has been tested on multiple platforms and browsers, and incorporates fully-validated XHTML code.

The Video Blog Dream Theme makes it easy for blog owners to insert videos on their site, without having the hassle or frustration of trying to copy and paste the HTML embed code.

In addition to being a showcase site for a blog owner’s latest videos, the Video Blog Dream Theme is also a fully-functional WordPress theme complete with five customizable widgets, and a custom theme options page.

The Video Blog Dream Theme is designed to work with more than a dozen of the most popular video sharing sites, which allows video bloggers to expand their reach across the Internet and to syndicate their content across multiple networks. Several studies haven shown that posting videos to the top video sharing sites (like YouTube, Blip.tv, Revver, and others) can help blog owners achieve a higher search engine visibility and drive more traffic to their sites.

The Video Blog Dream Theme will be made available for purchase beginning at 1pm (EST) on Tuesday, March 18th. Only 100 copies will be sold, and a special introductory price is offered for the first 57 people who invest in the Dream Theme.

A priority notification list has been setup at videoblogdreamtheme.com, and everyone who provides their name and e-mail address will automatically be entered into a random drawing to win a free copy of the hottest theme ever made available to video bloggers.

Additionally, by joining the priority notification list, visitors will be given free access to a never-before-released resource toolkit, “207 Sites Every Video Blogger Needs to Know.”

For more information about The Video Blog Dream Theme or to join the priority notification list, visit http://www.videoblogdreamtheme.com

Create a Blog -The preferred Method to Promote

Blog marketing is something that all blog owners do. They market their blog so that they can get readers, and make a profit from their blogs. Marketing their blog means to get it out there so that others that are interested in it can find it and read it. It is also a great way to sell things by using affiliate links and programs. Blog marketing can very well become a home business if that is something that you are interested in. Having a home business by blog marketing would definitely entail that you have more than one blog. If this is something that you are considering, you will want to make a list of markets that your blogs can cover. You will find that your blogs will do best when you only have one market per blog. For example, if you have a blog about cats, you will not want to include anything on the blog about kitchen appliances. This is because the readers that read your blog and visit your blog to learn more about cats and what you have to say about them will not be interested in learning anything about kitchen appliances. Once you have overcome the relevancy issue, you will be ok. You can however, have a blog about pets, and then blog about all of the many pets that you want to include.

In order to make a living by blog marketing, you need to know every aspect of it. You need to know what needs to be done to get readers to your blog, how to write about the things that you are promoting and how to get it up in search engine rankings. Doing so will lead to successful blog marketing and making a home business income with it.

One big aspect of blog marketing is SEO. SEO is search engine optimization and it consists of optimizing your blog so that the search engines will find it and rank it as high as possible. Which also leads to more traffic and leads from your blog. If you do not have time to learn SEO, and apply it to all of your blogs, hiring someone to do this for you might be something that you want to consider. Especially if time is an issue.

Outsourcing much of your work is something that you will need to get used to if you plan on making a substantial amount of money with your blogs. You may want to hire bloggers or writers that can write the content for your blogs, and someone else that can leave comments on other blogs with a link back to yours. Spread out all of the duties on a spread sheet and decide how often each thing needs to be done for each blog. Doing so will help you to be more organized and know what you need to do when, as well as prioritize. Using a spread sheet will also help you to keep track of who is doing what, and keep you from asking more than one person to get one job done.

Blog marketing for a home business is not much different from any other home business. You are going to get out of it what you put into it. If you only put in a couple of hours a week into your blogs, you can not expect to make a full time income with them. However, being consistent and working on your blogs every chance that you get will pay off in the long run. You will also discover that there is no better feeling in the world than owning your own home business, and working for yourself.

Just remember to start small, and work hard. That is all you need to become successful at blog marketing and make the income that you are dreaming of. All of your hard work will pay off if you are persistent and keep it up.

Search Engine Optimization — An Overview

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.

What is search engine optimization?

Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings).

2. What are the prime benefits of search engine optimization?

§ Top search engine rankings result in more pre-qualified business leads coming to your website which in turn can convert to greater sales for your organization.

§ Search engine promotion is one of the cheapest methods of advertizing for your organization. Compared to advertizements in the newspapers/magazines or in the television, search engine promotion costs many times less and can bring more traffic to your websites, thereby providing greater ROI.

§ Search engine optimization enhances online brand identity of your organization.

3. What are the key factors for your website to have top search engine rankings?

Search engines change their algorithms frequently, thereby forcing the search engine optimization companies to re-strategize their search engine optimization techniques. However, the following attributes are basic and play a major role in procuring top search engine rankings.

a. Keyword Research – Keywords play the most vital role in your search engine optimization campaign. Keywords (can be 1, 2, 3 or more words) are the search terms which a surfer types in the search box of a search engine to reach your website. Let us consider that you are an “India-based Outsourcing consultant” interested in optimizing your website for top search engine rankings. The following are some of the keywords which surfers will type to reach your website -

Keywords

bpo

bpo india

bpo outsourcing services

business outsourcing services

business process outsourcing

offshore companies

offshore outsourcing

offshore outsourcing services

offshore services

outsource india

outsourcing companies

outsourcing consultants

outsourcing india

outsourcing services

outsourcing services company

Keyword research tips –

• Always target keywords that best describe your products/service.
• Try to find multiword potential keywords compared to single keywords.
• Try formulating keywords which give answers to as “why/how/what … … .?”
• Utilize your server log files to know what your customers searched most while visiting your site.
• Use keyword generator softwares like Wordtracker (http://www.wordtracker.com) or Overture (http://inventory.overture.com/d/searchinventory/suggestion/)
• Include popular common misspellings (e.g. viagra typed as viagara etc.) in your keyword list.

b. Title of the webpage - … … - Title has a deep impact on your website’s search engine rankings. Experience shows that most companies use the following as title of their index page which can prevent them from getting top search engine rankings.

Welcome to the website of XYZ.com

For example, let’s continue with the above example of “India-based Outsourcing consultant”.

An ideally optimized title should contain the top 3-5 keywords of your business, e.g. outsourcing consultants, outsourcing india, outsource india

Optimized Title - Outsourcing Consultants, Outsourcing India, Outsource India

c. Description Meta tag of the webpage – Description of a webpage also plays important role in getting top search engine rankings.

Optimized Description - Develop a suitable description based on your top 3 keywords

d. Keywords Meta Tag of the webpage - This meta tag was of great importance at one time. But rampant manipulations (i.e. multiple, often non-relevant keyword stuffing in the “keywords” tag), leading to abuse has resulted in search engines giving lesser importance to “keywords” tag while ranking sites. Nevertheless, you can always place top 3 – 5 keywords of your site in the “keywords” tag.

Optimized Keywords -

e. Importance of Content/Keyword-enriched optimized pages for top search engine rankings –

Well, if there is one aspect which holds supreme importance in search engine, specially in Google ranking, then it is this. Yes, content! The popular industry say – “Content is King” was perhaps devised by watching Google’s love for content. Develop content based on the top keywords related to your business. While developing content for your web pages, keep in mind the keyword density (KD).

Mathematically speaking, Keyword Density is the ratio of the total number of time a keyword is repeated divided by the total content words. Since KD is normally represented in percentage, the above figure is to be multiplied by 100

For example, if you have developed a web page of around 250 words on the keyword “search engine optimization”, and that particular keyword (search engine optimization) is repeated 10 times, then

Keyword Density (KD) = 10/250 * 100 = 4%

As a thumb rule, Keyword Density of an optimized page for top search engine rankings should vary between 2 – 7 % (this figure varies among different search engines)

4. Submission of Keyword-enriched optimized pages – After you have finished content development for the optimized pages based on the keywords targeted for top search engine rankings, submit those pages to various search engines.

Google - http://www.google.com/addurl.html AlltheWeb - http://addurl.alltheweb.com/add_url AltaVista - http://addurl.altavista.com/addurl/new MSN - http://submitit.bcentral.com/msnsubmit.htm5. Role of Link Popularity in top search engine rankings –Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within the SEO industry itself, with thousands of link farms popping up every day! Yes, if you are interested in getting top ranks in search engines, especially Google, then you must pay effort in building up links for your site. Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won’t be interested in participating in the reciprocal link exchange program. Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing outsourcing services, then try getting links from “industry-related websites (i.e. websites dealing with outsourcing services, maybe your business rivals!). This is important, because if 10 of your rival sites give links to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else the other 10 sites won’t have linked! Also, try procuring links from top ranked general informative websites as well. Always exchange links with websites which have high Google PageRank (PR) of at least 4, the more the better! (both Index Page as well as Resources/Links Page of the Link Partner’s site should have PRs of >=4) [PageRank is a proprietary tool that Google uses to determine the importance of a page and varies in a scale of 0 (least important) to 10 (maximum importance)]. Have a link code ready for participating in link exchange program. Here is a sample link code for an India-based Outsourcing consultant. - Indian outsourcing consultant providing guidance to companies willing to set up outsourcing centers in India. Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google and other search engine spiders finding the potential keywords is limited only to the “alt tag” of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords), so develop a link text with title (”indian outsourcing consultant”) which will help you in Google Ranking. Refrain from javascript link code because Google spider finds it difficult to index. Key SEO Factors Targeting the right keywords for your website Title of your webpage Description Meta tag of your webpage Keywords Meta tag of your webpage Quality, Informative Content Link Popularity Conclusion - With Google’s numero uno position in the search engine market being threatened by arch-rivals Yahoo! [bought Overture, the largest PPC search engine recently, who in turn bought Altavista and Alltheweb] and Microsoft’s MSN [believed to be developing its own search engine], it is no doubt that the search engine industry is going to experience tremendous changes in the next few months. The recent Google “Florida” Update is just one of the many upheavals that we may be witnessing in an industry where the only constant factor is the “change”. However, the various techniques outlined in this paper are basic and are we believe that following them you will be able to achieve top 10 ranks in Google and other search engines. About The Author Prabuddha S Raychaudhuri is the Founder & CEO of Search Engine Optimization Guru Pvt. Ltd. (http://www.searchengine-optimization-guru.com), a premiere Search Engine Optimization and Marketing (SEO/SEM) consultancy firm, catering to clients which range from Fortune 500 to small home business start-ups. Our services include Top 10 Google and other search engines rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing. Prabuddha holds a Bachelor Of Engineering (B.E.) in Construction Engineering and can be contacted at prabuddha@searchengine-optimization-guru.com.

Search Engine Optimization for Beginners

If you are confused about terms like “search engine optimization” or having a “search engine friendly” site, then listen up! I am here to help.

Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.

Here is what search engines like to have in their results when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)

4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)

5. Sites that change regularly (not static but always growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.

Exception: Portal sites or directories. But this is an item for another article all together

What About The Complicated Stuff?

There really isn’t anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.

There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do.

Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.

But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.

Advanced SEO focuses on moving your site from high rankings slightly higher rankings.

Keywords

Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites.

You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase “dog leashes” you need to have that phrase in the title of the page and throughout the content.

Programs that are great for analyzing your site and giving feedback on how to improve your rankings don’t come any more highly recommended that Internet Business Promoter from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.

The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies.

And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don’t work hard to become experts just to give that information away.

Good luck and get to work!

Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.

SEO - Using Pings To Improve Your Blog Search Engine Rankings

If you have a blog then you should definitely search engine optimize it by adding pings. If you are familiar with the way search engines rank web pages then you probably know by now that the more links that are indexed on your blog entry the higher your page rankings will be in the search engine ranking. This is especially true if the links that are indexed relate directly to the subject of your blog. This is valuable to remember and employ as an SEO (search engine optimization) strategy. So what exactly is a ?ping?? Each time you update your blog your site can be automatically updated with links to related material by an RSS feed. This process is facilitated through search engine spiders, blogging trackers and tagging programs that deliberately seek out updated blog material and try to link to it. Once they find your fresh content, your indexed links are fattened by the addition of links to similar information on the net. When the search engine spiders crawl your pages, you are boosted by these pings which brings you more readers, more people clicking on your links and of course, more popularity.

Most blogging templates now come with the option to allow you to add pings. If you say yes then tons of related links to other sites will automatically be indexed as material on your blog. Usually a site is pinged in about two days. This is one very simple form of SEO (search engine optimization) for smart affiliate marketer to quickly) and easily bring hundreds of targeted potential customers within reach of clicking on the links in your blog.

Of course if you have a service or a product that is like a double entendre such as ?spider? which can mean search engine spider or the biological form of life, you might not want pings added to your blog articles as they could bring you the wrong type of reader. Most blogging sites let you have the option of allowing pings or not for exactly that reason.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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